Grace Klein Community is an educational and charitable non-profit dedicated to providing relief to the poor, disadvantaged and underprivileged.
Noelle had the opportunity to work as an intern for Grace Klein Community and spend dedicated time crafting compelling social media posts, interactive stories, and effective social media campaigns.
SOCIAL MEDIA CAMPAIGN.
Noelle developed a social media campaign for GKC that outlines the detailed process from start to finish.
Content Creation: Photo Based
Noelle contributed three pieces of content to Grace Klein’s brand: a UGC story, a reel post, and a graphic post. Each one was tailored to the non-profits brand, targeting a specific audience and aligning with the goals they set forth, such as encouraging followers to become volunteers.
The photo that Noelle took showcased volunteers surrounded by work they had just spent hours dedicating their time to, with smiles still on their faces. Grace Klein is largely about community and prioritizing human-to-human connection, which this photo authentically demonstrates. Furthermore, it shows that volunteering can bring friends together, incentivizing viewers to sign up to serve with their loved ones.
The caption added value by educating viewers on the role that Grace Klein plays in serving the community. Directly after, it gave the audience a call to action with directions to sign up and serve, leading back to the non-profits social media strategy objective. At the end, the caption prioritized engagement by asking viewers to simply comment an emoji to interact with the content. Lastly, hashtags with market-researched keywords and brand phrases were included to further maximize reach.
Content Creation: Video Based
The reel that Noelle created highlights volunteers and members of the Grace Klein community that make it special, giving viewers a look into the souls behind the screen. They each share a word that they would use to describe Grace Klein, educating our audience on values that are attributed to the brand.
The caption kept viewers eyes following the text by including short words and emojis to grab attention and ease flow. Once again, the caption featured a call to action and an engaging question to create a sense of community in the comments, with a strategic approach to hashtags as well.
Content Creation: UGC Story
Noelle created a “User Generated Content” (UGC) story to share to her personal account that highlighted her experience volunteering with Grace Klein. UGC provides authenticity and social proof, fostering trust among consumers as they see real people engaging with and endorsing the brand. Additionally, it serves as a cost-effective way for brands to generate diverse and engaging content, enhancing brand visibility and community engagement.
